"We delude ourselves when we pretend that the yardstick and the milestone matter.

They don’t and they never have, unless a team was powered by its own flame and its members’ passion for the project and their support for one another. We can measure every keystroke, comma and particle until the measurement overtakes the action and we end up (if we are not already there) spending more time measuring our work than we spend planning or producing it. That won’t make a customer’s heart beat faster.

More measurement won’t do anything except clog the pipelines through which your company’s mojo flows." - Liz Ryan