I fully appreciate the argument being made here for a more well reasoned/thoughtful approach toward conceptual development and interaction as a capability development architecture. In fact, I'm puzzled by the missed opportunity to clarify the term 'knowledge,' not as some qualitative or actionable state of mere information, but quite literally the existence of conceptual networks held by knowers derived within and for a shared/cultural network of knowers. And I believe that it is increasingly critical for this argument to not only be made, but be adopted and its benefits realized soon. BTW I think the label; 'artisan' for those who would elevate their capability development efforts to a 'craft' is brilliant! Excellent post.