Harold, thanks for this discussion and an important reminder. Your work is highly influential and very valuable to us all so let's hope there are ways to share some of the insights. Many people do not seem to quite follow that your creative commons licensing does not involve a complete give-away of IP. I support Bruno's comment that a clear product purchase or licensing model might help. I know it is something I have been recommended and I am considering. I find it a constant challenge to share and not to give away the rationale for hiring my skills as a consultant. Like you, I have been told of people who incorporated my content into their own materials and I have had clients that they decided they will give it a go on their own based on my blog. There is a growing and changing market in social business consulting, but as we know that market is far from equal or level. What offers the best hope is that those who proceed on their own inevitably begin to discover in a complex world recipes need expertise and adjustment to the clients circumstances and that takes expertise, sense-making and judgment. I remain hopeful that the continued efforts at mastery have some ongoing viable return.