In the Healthcare field this can be felt. You want to do the best for your patients, but sometimes the best is actually your personal touch. In MRI, if a patient can't lie completely flat for the MRI, don't just say it can't be done, instead look at different possibilities that weren't in your training. Sometimes you need to think outside the box. Not to mention people want to feel like they matter. Talking and smiling at your patients goes a long way for them and your staff.