I thought you might like to read this article on the brain research behind how we react to stories. Found you via @willrich45 btw.http://www.dana.org/Cerebrum/2015/Why_Inspiring_Stories_Make_Us_React__The_Neuroscience_of_Narrative/ and http://sixrevisions.com/content-strategy/viral-content-why-we-share-some-things-and-not-others/