Well, the problem seems to be, in a market which is fundamentally narrow-object/-result oriented --even if Clem's observation that "various disciplines actually use..." is true--, how to value such generalists and how to recongnise what the contribute with, and how is the way for them to be understood and how to "sell" their abilities. We have to keep in mind that, even if there is a real need for them, in the most cases they are still seen as "the ugly duckling" or the "new fool in town"... I mean it, specially, at the median/small level, which is the most contributing to market, development and thus GDP, and at the same time does not have the same risk-abdorving capacity than big business have. Bests!