Excellent post and excellent points Harold. The trouble with "fake news" isn't what is true of false, for that component of "fakeness" is grounded in our personal belief systems. Rather, and especially so these days, conceptualization of "news" is largely based on our expectations of the source's reputation. It is this reputational component that has been destroyed by anonymous websites and algorithms, popup ads and the gamesmanship of Google placements, spam and phishing emails, and the far more devious tactics of the new physiological warfare between state and state-less actors.