I use Marshall and Eric McLuhan’s laws of media to ask better questions about how technology affects those who use it. In the following presentation I have put together a number of tetrads, or hypotheses on the possible impact of social media, the internet, and other technologies. In summary, the laws of media state that every medium (technology) extends a human property, obsolesces the previous medium (& makes it a luxury good), retrieves a much older medium & reverses its properties when pushed to its limits.
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