the medium is the message

Hossein Derakhsahn states that with social media platforms like Facebook, “The very idea of knowledge itself is in danger”. He goes on to describe how the web started as a text-based medium but has flipped into a new form of broadcast television.

“Social networks, though, have since colonized the web for television’s values. From Facebook to Instagram, the medium refocuses our attention on videos and images, rewarding emotional appeals—‘like’ buttons—over rational ones. Instead of a quest for knowledge, it engages us in an endless zest for instant approval from an audience, for which we are constantly but unconsciouly performing. (It’s telling that, while Google began life as a PhD thesis, Facebook started as a tool to judge classmates’ appearances.) It reduces our curiosity by showing us exactly what we already want and think, based on our profiles and preferences. Enlightenment’s motto of ‘Dare to know’ has become ‘Dare not to care to know.’” —WIRED 2017-10-19

In this ‘knowledge economy’ we all need to become even better at managing our knowledge and not wallow in a post-truth media surround. Mary Hamilton gives some good advice on how to deal with the new media world, after six years at The Guardian, listing 13 lessons learnt. Most of these are pertinent for those of us outside professional journalism, though in Canada, according to our Supreme Court, we are all journalists,

Marshall McLuhan said that the medium is the message. We all need to understand this new medium: now.

every medium extends a human property, obsolesces the previous medium, retrieves a much older medium, & reverses its properties when pushed to its limits McLuhan's Laws of Media

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