I agree with this post Harold. Too often, we are told by marketers to create more, publish more, fix our SEO, buy lists to promote our work and in the end - they're all meaningless. Like you, my work comes in from word of mouth or referrals built through relationships of trust. I've tended to ignore follower numbers, likes, follows and shares. It's comforting to not be able to answer the question "how many followers do you have?" Don't know. Don't care. I do find it amusing to watch so called social media influencers still promote this and my LinkedIn threads are filled with these influencers talking about how many likes they have. Meaningless data all of it....