ordinary creativity

Karen Caldwell calls personal knowledge mastery — ordinary creativity (3.5 minute video). I think this is a great analogy as PKM is something that anyone can practice and improve. Karen asks what does ordinary creativity mean for you as a “social learner, digital author, prosumer, digital audience, and consumer”. She identifies ways to present information such as dual coding theory.

Dual-coding theory postulates that both visual and verbal information is used to represent information . Visual and verbal information are processed differently and along distinct channels in the human mind, creating separate representations for information processed in each channel. The mental codes corresponding these representations are used to organize incoming information that can be acted upon, stored, and retrieved for subsequent use. Both visual and verbal codes can be used when recalling information. —Psychology Wiki

To add value to an article, presentation, or lesson, Karen suggests three ways to get your point across.

  1. Ethos — appeal to authority
  2. Pathos — appeal to emotion
  3. Logos — appeal to logic
ethos pathos logos

These are what is known as the three rhetorical appeals. If you hit all three, you have a powerful message. My practice of PKM is continuously refining my graphic models as well as how I discuss a subject. As we sharpen our mental saw the message gets clearer. For example, Karen refers to a 2013 video introducing the PKM Workshop, when I still called it personal knowledge management. I think the introductory videos on working smarter with PKM in 2020 are much better, but will let the viewer decide.

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