It seems to me the pandemic was a call to focus on health building, much the way JFK tried to do in the 60's in America with physical exercise. Instead we "followed the science" and ignored biology in that at a certain point it's hard to treat unhealthy people no matter how advanced your medicine becomes. We ought to be focusing on simple health-building messages like walking and avoiding sugar and getting out into nature. But these things don't line the right pockets. Exercise might be an easier sell than the masks, and more beneficial overall.