You prompted a thought. Not everyone can be world class, I don't think, or we'll continue to narrow the list so that only a 'Dunbar's number' is truly considered so. Then, in a connected world, what do the rest do? We already have a world that over-celebrates 'celebrity', and while the skills of actors and sportsters and the like are superlative and rightly well-regarded, only the few rise unnaturally high in profile and remuneration. I like your idea of local expertise, and so wonder about focusing more on local talent - products and productions - than national or international? Can we tone down the attention (and rewards) for the high flyers, and celebrate those nearby whose skills we admire. I fear I'm working on a 'tall poppy' syndrome (where the top get cut off), but I'm wondering how we level the playing field. I'm not sure we can generate sufficient credibility by developing individual skills, maybe we need to fix the system?