The business of social media

I had the opportunity/chance/pain of being on a social media panel for our Third Tuesday Meetup, so I couldn’t resist a post called Ten Questions Not To Ask A Social Media Panel. It’s a humourous post with much truth between the lines. I’ve found that just about everybody today is a social media consultant and I’m glad that I never used that descriptor for my professional services.

As much as I enjoyed Berkowitz’s main topic, there is one comment that answers several of the questions that I get asked about this “Web thing”. It’s by Janet Johnson who provides the specifics that most people want from panels but don’t often get:

I’ve personally observed ROI (expenditure = time) mostly in the following areas:

1) Improving collaboration for virtual teams scattered around cities, countries and such – Twitter is especially great for that.

2) Lead generation for consultants – especially in the areas of RSS, infrastructure and social media (big duh, but it’s true).

3) Awareness and thought leadership – especially for those whose markets serve early adopters/18-35 year olds today, although the baby boomers are adopting to, and using the social web quite quickly.

3 Responses to “The business of social media”

  1. Janet Johnson

    Ugh. Does that mean I should scrub my site/social networks of any inkling of ‘social media consultant’ stuff?

    Just when businesses are ready for it…

    🙂

    Thanks for the notice, Harold. I’m sure you carry the mantle (whatever you want to call it) well.

    Reply

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