Last night at ThirdTuesdayNB the conversation came around to how to implement social media in large, bureaucratic organizations without creating a white elephant type of project that takes years to implement. Michele Martin just posted some social media baby steps that have worked for her, particularly:
Static website => blog
Wikis for committee work to replace/reduce e-mail
Other small steps that I think can work without major business process re-engineering (BPR):
- Use e-mail only for contractual/legal/official communications that need to be tracked, and add an internal Jaiku or Yammer instance of Twitter for business conversations inside the firewall.
- Use social bookmarks and tags (Delicious or open source variants) to highlight external information, once again to replace e-mail and to open everyone’s browser “favorites” to the rest of the organization.
- Replace multi-recipient e-mails with internal blog posts and send the link via e-mail or IM. All comments get added to the blog post and if the position holder leaves, the replacement takes over the blog. Great for non-sensitive discussions like training schedules.