Ten reasons

Jane Hart posted a tongue-in-cheek video on 10 reasons to ban social media with the caveat, “Be careful who you show this video to – they might actually believe it  ;)”. One comment to her blog post really struck me:

Strange thing is that I wasn’t laughing as he is far too near the truth – the senior management and IT departments that I know DO think like this. What is now needed is a rebuttal of this video. Not just saying that’s not the case but giving good cogent business arguments to each of the 10 (or indeed 11) points. How for instance would you answer this one. “What sort of learning process takes place in the minds of learners when using Twitter?” Just saying communication, keeping up to date, exchanging information is not enough for these doubters. It may seem ludicrous to suggest it but how do we link social learning with the bottom line? We had to do that for e-learning….

I must say that “good cogent business arguments” abound, but first they must be read and then understood and then put into contextual practice. Many people, including my partners at the Internet Time Alliance, have been discussing and using social media for business and publishing frequently on how increasing networks and complexity are influencing workplace design and human performance. Here is just a sampling of what’s already been discussed, much of it via social media.

10. Social media is a fad. Social media are an extension of the Internet and the Web, and are becoming embedded in our work and leisure time. If the Net is a fad, then so are social media – place your bets.

9. It’s about controlling the message. Networks, the new organizational model, mean giving up control and our hierarchical work models are no longer effective nor efficient.

8. Employees will goof off. What looks like goofing off, such as Twitter, may actually be knowledge work.

7. Social Media is a time waster. Not if you use some methods and processes (like PKM) to make sense of all those networks [that’s how I’m able to write this post so quickly].

6. Social media has no business purpose … other than to foster innovation and collaboration.

5. Employees can’t be trusted. The knowledge economy is the trust economy, so you either have to hire new employees or change your business model. More resources at The Trusted Advisor.

4. Don’t cave into the demands of the millennials. The whole idea of digital natives is dying – the changing workplace affects everybody.

3. Your teams already share knowledge effectively. Really? Homeland Security: information sharing is still not where it should be. How about BP?

2. You’ll get viruses. Not if you use a Mac 😉 Dave Snowden: “Since I’ve left IBM I’ve had fewer virus attacks working in an open Web environment than I did in a secure corporate environment.”

1. Your competition isn’t using it, so why should you? Unless your competition is one of the thousands of start-ups coming to market, or incumbents like Cisco or IBM. Even dairy farmers use social media. You can be sure your markets are using social media to talk about your products and services.

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