“Lighthouses don’t go running all over an island looking for boats to save; they just stand there shining.” —Anne Lamott
When Christopher Mackay and I started talking about my new website design we first discussed what my business means. I mentioned that clarity was important to my clients and that often I engage them when they are in a chaotic state where it is not certain what the outcomes will be. I have learned over the years to be comfortable in not knowing what will happen and not having all the answers at the onset. As Chris and I talked, the idea of the lighthouse emerged. It is not just a beacon of light but a landmark and a place of departure. Living in Atlantic Canada, the lighthouse is a common, though vanishing, symbol of the region. The lighthouse in my new website design is local. It is at Cape Jourimain, not far from where I live and work. In this new network era of perpetual Beta, it is good to stay grounded. Ken Homer has described this blog as “a beacon of light in the dark landscape of organizational learning”, so it just seemed fitting.
I am very excited to (finally) have a professionally designed website. Chris has a great design sense and has been in business since 1997. This web theme is based on a bare bones foundation and then has been built up, so there is nothing extraneous in it. The lighthouse design will also be used in upcoming ebooks. The way that Chris created the light beam in the header is quite ingenious and is the kind of extra touch he brings to a project. In addition, the theme scales down so it is optimized for mobile viewing (where you do not see the lighthouse). For those interested in the specifications, the font used here is Whitney. There are many other details, such as the new favicon, that combine for a professional effect.