Learning Industry Business Model

Rob Paterson is preparing a presentation discussing the state of food production on PEI. Doesn’t sound of interest to a learning technologies guy, but Rob is looking at systems and business models. Most businesses fail because they don’t have the right business model.

Rob talks about the need to understand the systems at play, and the changing business models in other sectors. I have just finished a project for the NB learning industry, where I was asked to analyse the current industry and make some recommendations about future efforts. There are many parallels in Rob’s post, which I encourage you to read. Rob cites e-Bay as a successful business, along with Southwest Airlines, StarBucks, Dell and Wal*Mart. He states that all of these companies started in small towns, of which New Brunswick has many, and that they have created open systems focused on a community of customers.

How could the NB Learning Industry succesfully use this kind of business model? First, connect with small communities, because we understand their needs. Get away from the idea of making the big sale to a multinational corporation. Sell to other rural communities, because your customer support staff will relate to them. Create a sense of community, through open source software (another success), which is what many small organisations are using already. All of our companies are small, so let’s focus on small markets – lots of them. This doesn’t mean that we sell to small markets so that we can grow and then sell to “real” markets. It means that we stay focused on our core values and strengths, and relate to our markets one conversation at a time. We can become the e-Bay of learning opportunities by creating a real sense of community of small businesses, organisations and countries.

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