One more reason that blogging is becoming a business medium is provided by Robert Scoble, the famous Microsoft employee who blogs.
I think the time is coming where executives and employees who blog well are going to start getting promotions. Why? Ask your execs what happens to them when they start turning down keynote opportunities at major industry conferences. Ask what happens to them when they consistently get invited to speak at industry conferences and they do a good job at it.
As a free agent, most of my business comes from referrals. Speaking at conferences or workshops has been my best venue for meeting prospective clients, because you are not giving a marketing pitch, and the audience is receptive to what you are saying (or should be, if you’re doing a good job). I’m relatively new to blogging, but it will be interesting to see over the next year or so if my customer contacts come more from my blog than from speaking engagements.
Via Lilia
