I wasn’t going to comment on the latest release of Amazon’s A9 because I thought that it would be in all the media outlets before lunch, but the way the news was released is interesting. My first notice came from Jay Cross but this post from Common Craft says that Amazon decided to release the news through a blogger, instead of the mainstream media.
What could this mean? First, that Amazon believes that the blogosphere is a viable marketing and communications channel. Second that some folks in advertising agencies may soon be looking for new jobs. Third, that bloggers could be used by vendors to sell their wares; so bloggers beware.
A9 beta seems to be an innovation on the Google Tool Bar that lets you do all kinds of specialised searches and files those searches for your own knowledge management system. I haven’t used it yet, but probably will. So how much extra market leverage will all of this additional data on user behaviour give Amazon?
Update Thursday Night: Amidst the increasing hype and noise, there is another word of caution from Mark Federman.
