I came across an article on blogs in the non-profit sector, written in December 2003, for the Non-Profit Quarterly. The article discusses internal and external blogs, and also gives some how-to’s, (but you should do some more reading on the subject, before starting your first one):
More typically, an externally focused blog can transform informal knowledge sharing into a new asset for an organization. Blogs can enliven your group’s Web presence and engage clients, supporters and strangers alike in your work. "We think that there is a good chance blogging is a new way to express the nonprofit voice," says Jim Fruchterman, CEO of Benetech, a nonprofit organization that puts technology to work for social needs. "We feel we have unique things to say, so we should be saying them." Since October 2003, Fruchterman has been authoring the Beneblog, a component of Benetech’s Web site where he has highlighted the work of his organization’s staff and partners, commented on legislation affecting his field, documented his speaking engagements and attendance at conferences and described in real-time the impact of world travel on his work as Benetech’s executive. "Blogs provide a more immediate form of communication than my quarterly update," he says. "They bring new content to our homepage and give us a chance to bring up ideas and links in a less formal context.
Fruchterman’s BeneBlog is still going strong. His latest post refers to the Social Enterprise Alliance, which looks like an excellent resource, especially for business planning . I’m currently working with two non-profits and their unique challenges call for a different kind of business and strategic planning, so I will check out the publications and resources.