Jay Cross recently sent everyone in his Informl Unworkshop (thanks, Jay) a copy of Naked Conversations – how blogs are changing the way businesses talk with customers. I didn’t find a lot that was new, but this is the kind of book to pass on to others who want to know more about this “blogging thing”. The authors are evangelists but they give a fairly balanced point of view.
I found that the section on culture, comparing blogging in France, Germany and China had some interesting insights. My favourite parts were the anecdotes about specific people blogging, especially in non-Internet fields, like the tailor at English Cut. I’ve been keeping my own list of small business bloggers, but I haven’t come across many new ones lately.
The book is a fast read, which appears to be how it was written and published, and will be a review for any dedicated blogger. You may want to purchase it as a record of where we were in 2005.
The main message I found in this book was that, if hyperlinks subvert hierarchy then blogs subvert corporate business as usual.
