Once again, Will Thalheimer nails what is passed off as corporate research as actually the propagation of a myth (meme?), asking:
Is it plagiarism if you steal a lie?
My own experience is that a lot of corporate research is fluff that is sold for very high prices. Many researchers, like Will or Stephen, or practitioners like Jay, make their work available for free, in order to encourage peer collaboration. The free information and research is just as good, if not better, than the “research” that is sold as fancy white papers to large, unsuspecting organisations. I find that it’s worth your while to pay for research that is contextual to your particular circumstances or to hire a researcher to look specifically at your field or region. Generic research, sold in +$1,000, one-size-fits-all packages, is probably not worth it.