“Trust only movement. Life happens at the level of events, not of words. Trust movement.” — Alfred Adler – via @goonth
@ShawnCallahan: “Our memories evolved to hunt, gather & avoid danger. Now we have great memories for places, faces & emotions. Why stories are memorable.”
Tomorrow’s Products & Companies Will Live Or Die By Their Stories:
As I’ve said before, storytelling is perhaps the most important skill a 21st century business can develop. This is certainly the case with marketing — stories build deep relationships with audiences in ways advertisements don’t and coupons nigh can’t. But it’s also the case with product.
That’s because today people don’t want a drill — or a t-shirt or carton of eggs or television set — they want to know where that drill came from, how it came about, and what the drill-maker is going to do with the money they’re about to pay it.
Not all people, of course, but increasing numbers of them.
KM should be conceived less as a purely technical information-based area and more as a communication and behaviour-change area, because putting knowledge to practical use needs a certain degree of behaviour change on both sides. Knowledge producers need to package the product in a way that can be easily applied, [e.g. PKM & Curating] while the users need to be “persuaded” to conceive knowledge as a practical tool that can be applied in their field. In other words, KM should close the gap between the theoretical and conceptual constructs and the practical applications.
A study in the Journal of Business Ethics [$40] makes the surprising finding that high GMAT scores may be correlated to some of the negative traits of American business: lack of ethical orientation, male domination of executive ranks, uncertainty avoidance, and individualism. What’s more, GMAT scores may be inversely correlated with entrepreneurship.