In a wired world, companies have to re-wire

Wirearchies are smarter than the sum of their parts. But what are the parts? One way to look at wirearchy is as four interrelated levels:

  1. Coordination of routine & standardized work
  2. The daily practice of getting work done
  3. The continuous development of expertise
  4. Connecting to others with complementary interests

All levels are necessary and knowledge has to flow between them, or companies will get disconnected from their markets and their people. This is why trust is so important, and the sharing of power and authority is the visible evidence of trust.

Networked markets are beginning to self-organize faster than the companies that have traditionally served them. Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations. —The Cluetrain Manifesto

wired worldIn a wired world, companies have to re-wire. The gap between markets and companies can only be addressed by two-way conversations between real people. Companies need to foster not only internal communities of practice but external communities of expertise. Only people can enable knowledge, trust and credibility to flow within and between markets and companies. Business in a wired world is first interconnected people, and then technology. Wirearchy puts people first.

Download PDF: wirearchy in 4 parts

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