Chris Locke, co-author of The Cluetrain Mainfesto and Chief Blogging Officer gives this latest advice on corporate blogging:
Moreover, nota bene, I’d like to not-so-humbly hint to all the suits out there in CorporateLand who are wondering how they’re going to "leverage" blogging in "their operations" that they should be paying close attention to what’s going on just beneath the radar here on CBO. Those aren’t Chinese subs, you fools! They’re potential customers. But if you create blogs that don’t tell stories, aren’t the least bit funny or irreverent, but only read like thinly disguised advertising copy, then those potential customers are going to treat you like Chinese subs — and send Tomahawk missiles straight up your RSS.
Ya gotta read the whole post though (note to self – get funnier).
