In my post on spreading social capitalism I concluded that Mavens (experts) exhibit the greatest intellectual capital, Connectors have the most diverse (creative) networks, and Salespeople get things done (action).
I recently came across a post on The Trusted Advisor that adds another twist to how we connect to each other. On the info-graphic (below) How trustworthy are you? Charles Green shows that Experts (Mavens) are not as trusted, in comparison to several other roles in a network. They lack the intimacy skills of Doers, Connectors and Catalysts (Salespeople).
This makes sense on face value, given that many experts are very deep into their field and less interested in the general public. Consider that people who popularize research — like Malcolm Gladwell who writes in a less academic style — are often much more successful than those whose research their books are based on.
This had me wondering how we can effectively spread ideas in networks. It seems that Mavens, Connectors and Salespeople are not enough. Mavens need champions, like Connectors, but Salespeople also need to find and connect to Doers. These are worth considering when looking at something like social business initiatives. We know that the main advantage of using social media is increasing speed of access to knowledge. We also know that very little of the knowledge we use on the job is stored in our heads, so there is a clear, logical reason for being more transparent and connected in our work. However, we also know that changing practices and developing a new sharing culture takes a lot of time and effort. Finding and engaging trustworthy people in the network may be a good place to start. The critical role may be the Doer (Reliability + Intimacy) — the most trusted of all.