I attended the New Brunswick knowledge industry’s KIRA awards in Fredercton on Thursday evening. It was a a well-organized event, with comedienne Bette MacDonald as MC, which was a rare treat. There were many deserving recipients, including export category winner Engage Interactive, an elearning company; most promising start-up Ensemble Collaboration; and Christian Couturier, of the National Research Council, who is also responsible for the elearning research group in Moncton.
I still have some difficulties with the term "knowledge industry", especially as it’s used in this region. It seems to be interchangeable with "information technology sector". Many of us can honestly say that we are knowledge workers, and work in a knowledge-intensive industry, without being in IT. Our fascination with technology may take us away from the real task at hand – innovation for the betterment of society.