I’m currently managing a few blogs. One is for a community of practice focused on elearning for R&D. It doesn’t get much traffic, and so far I’m the only one to post. Another one is a joint effort, but there aren’t many posts. I noticed that my colleague Hal has not made many posts on this one either, but is writing for his own blog.
My experiences confirm (to me anyway) that blogging is personal. You can’t really just dip into it because you won’t be passionate, and your readers will know it – and leave. You also have to feel that you have ownership of the content. This blog gets the most hits of any of my blogs, even more than some of my previous blogs. I don’t think that group blogging will take off; an exception being Many2Many. Each medium has its strengths and weaknesses, and blogs seem best for personal, passionate individual dialogue (is that an oxymoron?). Personally, I blog to connect with others and for the knowledge management aspects of blogging. It keeps a lot of my thoughts and ideas together.