Mark Oehlert blogs again on Lessig’s book, Free Culture: How Big Media Uses Technology and the Law to Lock Down Culture and Control Creativity. The book is a success, even with the free download available, as well as the audio chapters that have been completed by various volunteers.
I’ve been thinking a lot about business models and how the Internet has turned many on their heads. Making money on a book by giving away the digital version does not make intuitive sense; which is why I’m re-posting this as well. The rules have changed, but not everywhere. Today, we need to challenge our understanding of conventional business wisdom, especially when developing business plans.