“This Internet Thing”

Seth Godin marketing and branding guru, and author of Purple Cow, latest post is on how the importance of the Internet is only beginning to be felt. For instance:

Penetration. There are 50 times as many people using the Net as there were then [ten years ago]. 50x is a multiple you don’t see every day.

For those in the elearning or social networking business, this is a very important fact. It may mean that business models that failed 5-10 years ago, could work now. Time to clean out that closet of ideas.

Tools. You can launch most any online service with almost no custom programming. Changethis.com demonstrated to me how straightforward this has become. It also means that finding the world’s greatest programmer is no longer a critical component for most services.

I would infer that as cheap and easy Internet tools proliferate, those with specialised skills in coding, etc, may begin to lose their market worth – unless they also have the skills of inventiveness, empathy and meaning that Daniel Pink believes will be necessary for future employability.


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