Do You Have a Company Blog Strategy?

According to the Wall Street Journal, "Blogs Keep Internet Customers Coming Back – Small Firms Find Tool Useful for Recognition, Connecting With Buyers".

Instead of maligning blogs as being written by a million guys in pyjamas, the WSJ states:

The blog as business tool has arrived.

Some eight million Americans now publish blogs and 32 million people read them, according to the Pew Internet & American Life Project. What began as a form of public diary-keeping has become an important supplement to a business’s online strategy: Blogs can connect with consumers on a personal level — and keep them visiting a company’s Web site regularly.

Those inside the corporation/company/organisation/department may want to consider what Robert Paterson has to say:

Imagine you are a senior executive and one of your 20 old staffers asks you about whether we are going to have a Blog Strategy. You are surely going to be stumped.

I continue to be amazed at how busy people in corporate life are. The sad thing is that they are so busy that they don’t know what is going on and will find this a mystery

Blogs are not a mystery. You just have to start with the premise that markets are conversations, and go from there.

Leave a Reply

  • (will not be published)