Innovation Research in a Nutshell
Dave Pollard gives us one more great synthesis for our business tool kits. In his latest post, he has summarized the key points of Michael Porter, Peter Drucker, and Clayton Christensen regarding their approaches to innovation research
I like all three models — Porter’s, Drucker’s, and Christensen’s — and if I were to be assigned to do some innovation research today, I would use a combination of all three approaches, looking at the markets, and potential markets, and the forces that drive them, from all three perspectives. That way you can actually get a ‘3-D’ forecast of the future of your, or your client’s, business or industry, or the entire economy.
This area of practice is of significant interest to me, and I recommend not only Dave’s analysis, with its diagrams, but each referenced book.