Blue Ocean Strategy is a book with a similar theme to Christensen’s Seeing What’s Next. It states that the economic world is divided into two kinds of oceans, red ones and blue ones. The red oceans are existing markets while the blue ones are new markets. While red oceans account for more revenue, red ones generate greater profit. This is an interesting premise – and inherently makes sense – but I’ve only read the executive summary. Not sure if there’s any more meat in the book than you can find on the web site or in the summary. Any comments?
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