Productivity

Worthwhile’s Anita Sharpe mentioned productivity measures and how the US Government measures output instead of real productivity. Anita quotes Kevin Kelly (10 Rules for the New Economy) :

"Any job that can be measured for productivity probably should be eliminated from the list of jobs that people do. . .Where humans are most actively engaged with their imaginations, we don’t see productivity gains — and why should we? Is a Hollywood movie company that produces longer movies per dollar more productive that one that produces shorter movies?" 

A similar question came up at Nine Shift on whether "productivity is no longer a valid measurement".  Dan Pink sees the world moving from an Industrial/Information economy towards a Creative Economy. These new economic conditions, created by Asia, Automation and Abundance will require "right-brain" skills in design, synthesis and empathy. If you agree with Pink, which I do, then it becomes obvious that industrial era measurements will be useless in the next economy.
Unfortunately, most measures of creativity are not as clear-cut as those for more technical and physical skills. In the interim, we will have a mismatch between what is measured and what really matters.

Leave a Reply

  • (will not be published)