If you’re not sure what participation in an online community can do for your business, then check out Lee’s post at Common Craft. Lee shows how online communities are separate from business operations, but that there are ways to connect without opening up the whole store. For instance, business goals can be shared with the online community.
Below are examples of the types of goals that can benefit from community participation:
- Identifying solutions to common problems
- Identifying innovative ideas
- Reducing bugs in software or products
- Counteracting negative or inaccurate PR
- Reducing support costs
- Increasing non-community participation in events
Lee cites a number of examples of community mobilization, such as the March of Dimes. This is a good summary for those not immersed in online communities but trying to figure out the business potential.