I’ve toyed with the idea of advertising on this site, as it might pay my hosting costs, but Guy Kawasaki’s Total BS (Blog Statistics) post has set me straight. For instance, Guy’s blog is ranked #289 on Technorati while mine is #43,064. His site has about 100 times more visitors than I do (well-deserved I might add).
So what is the main lesson for me? It’s that Guy earns an average of $9.85 a day with Google’s AdSense. Were I to use AdSense, I could possibly make a few pennies a day. This is definitely not worth the effort and potential scorn of the few readers that I have.
ScornHey, Harold, I’ll gladly heap scorn on you for pennies a day! :)
FWiW, I agree; we used to run ads on a few sites, and got a couple of very small cheques ($US, mind you). Not worth the effort.