Business Plans in 2009

Three years ago, Seth Godin wrote about what the future might hold in 2009 and I wondered how this would change anyone’s business plan. We’re more than half way there, so are these assumptions coming true?

There is no doubt that hard drive space is getting cheaper, and Gmail’s 2.8 GB of free space is a good indication. It sure is getting harder to sell storage space.

Wi-fi connections are not everywhere but many of us wish they were. Some cities are more advanced than others, but my recent travels to the US and larger Canadian cities found it to be expensive, whereas I can get free wi-fi down the street in our small town.

Yes, it seems that everyone has a digital camera or at least one on their cell phone.

Connection speeds have improved (mine have doubled) but it will be a great leap to be 10 to 100 times faster.

I’m not sure about Wal*Mart’s sales but at least the company is going to opt for compact fluorescent lightbulbs.

Compulsory retirement ages seem to be a thing of the past and I think that they will be gone in a few years,. When I was in the military, the compulsory retirement age was 55 and in 2004 it was raised to 60. There is little doubt that this trend will continue.

As for the assumption that our current professions will be gone or totally different, I believe that change will be uneven. In my own area of experience, I think that Instructional Design as a field will all but disappear.

So what does this mean for business plans?

  1. Don’t try to build another #$%* portal, because people have lots of places to put their stuff and they are getting information from a whole bunch of sources. Think small pieces, loosely joined.
  2. Anywhere can be a hotspot so adding wi-fi just might get some interesting people to gather around you and that’s what’s really important.
  3. All of those digital pictures are looking for a place to be shared. They might even improve your organisation’s learning about itself and its environment.
  4. Remember those folks that you thought would leave with all their knowledge? Well, they’re not leaving, or they’re probably interested in a new relationship, so get them while you can.
  5. Job? What’s a job?

3 Responses to “Business Plans in 2009”

  1. Karyn Romeis

    In all the countries I know about, there is this thing called curriculum, where a bunch of people have sat down and decided what a child needs to know by the time s/he is 18. I would love to have a conversation with this group of people to find out what their criteria are. On what do they base their decisions? How do they decide what subjects to include and what each syllabus will look like? What do they think they are education kids for?

    If we can first have that argument, and resolve what the right answer to that question should be, then perhaps we can start again from scratch deciding what to teach kids at school!


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