The Internet and and other information technologies have changed everything, whether you like it or not. The ability to connect people, information and ideas from any node in this massive network has changed all the rules.
Reverse Marketing Engines, from Make Marketing History:
So, in spite of the demographic realities, the considerable doubts about the longevity of brand loyalty and the radical changes to daily life that digital technology has wreaked, businesses still repeat the mantra of attracting youth, capturing new users and molding technology to their traditional way of doing business. Changing marketing thinking in the corporate world is clearly akin to turning round an oil tanker.
A digitally literate UK? from Strange Attractor:
“The fact is, that most of those working in education, in politics, in the civil service are the equivalent of modern day illiterates. Without understanding how to read and write on the web, there is no other way, really, to describe this state of being.”
Younger Docs, from Nine Shift:
The National Center for Heath Statistics reports that 44% of physicians aged under 35 report using full or partial electronic medical records. That’s opposed to physicians aged 65 and older, where only 18% of docs use e-records.
Cameron Bales made this comment on doctors and medical records, after reading the post above:
If retiring docs hope for money from selling a practice, and or have all of their patients easily get a new doctor then they need to implement EMR [electronic medical records]. Young docs would rather start from scratch, pick their own patients and not fight with paper records they can’t read. If a retiring doctor can’t sell their practice or even find somebody to give it away to they have the expense/hassle of keeping all those medical records for x years (10 to 18 years depending on the age of the patient).
On Digital Literacy in the UK
Some of the discussions from Thursday’s Digital Media Literacy Summit in London might be interesting. I’ve got a write up of video content captured at the event here: http://www.timdavies.org.uk/2007/11/10/2007-digital-media-literacy-summit-review
Thanks for this in-depth overview, Tim. Very helpful for all of those (like me) who couldn’t participate.