Agendas, Assets & Assumptions

Seth Godin discusses his early approach to doing business on the Web and shows how a fixed perspective didn’t help with a market that is in constant transition. A pre-determined agenda, combined with the desire to use the assets on hand plus an assumption that nothing would change, spelled failure.

How about education?

  • Agenda: We need to follow the curriculum.
  • Assets: Let’s keep our classrooms full and teachers employed.
  • Assumption: Everything happening outside the classroom is not influencing the students, parents or legislators.

How about training?

  • Agenda: What can we deliver?
  • Assets: Fill up the LMS, since we paid lots for it.
  • Assumption: No one will ever notice that information delivery does not equate to performance improvement.

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