I recently downloaded Sanctum.ai and asked — Write a marketing pitch for Harold Jarche’s personal knowledge mastery online workshop. Here is the unedited response.
Are you tired of feeling overwhelmed by the amount of information available to us today? Do you struggle to find time to organize and process it all? If so, you’re not alone. We live in an era of information overload, and it can be challenging to keep up. That’s where personal knowledge mastery (PKM) comes in.
PKM is the practice of intentionally managing your knowledge and understanding of the world around you. It involves organizing, categorizing, and summarizing information, as well as regularly reviewing and updating it. By doing so, you can become more efficient at processing new information, make better decisions, and achieve your goals more effectively.
And that’s where Harold Jarche comes in. He’s an expert on PKM and has been teaching others how to practice it for over a decade. In his online workshop, he will walk you through the process of implementing PKM into your life, providing you with practical tools and techniques to help you manage your knowledge and achieve your goals.
During the workshop, you will:
- Learn how to identify your areas of interest and develop a system for organizing and categorizing information related to those interests
- Discover how to use note-taking and summarization techniques to effectively capture and process new information
- Develop strategies for regularly reviewing and updating your knowledge base
- Learn how to apply PKM principles to specific goals and challenges in your life
- Connect with a community of like-minded individuals who are also practicing PKM and share tips and best practices
Whether you’re a student, professional, or just someone looking to improve their productivity and efficiency, Harold Jarche’s online workshop on personal knowledge mastery is the perfect opportunity to take control of your information and achieve your goals. So sign up today and start your journey towards becoming a PKM expert! —Sanctum AI 2023-12-17
I pretty well agree with the output and if I needed to quickly compose a marketing pitch, this tool would be very handy. I don’t focus much on ‘note-taking’ so that is one part I would remove. But would too much use of tools like these turn me into a button pusher or an automatic grammatizator? One thing is certain, many organizations will use these tools instead of hiring people to create these outputs.
By the way, the next PKM online workshop starts on 5 February 2024.



I first learned of your workshop in 2012 from a servant leadership course. You had me at seek -> sense -> share. (Signed up in 2015 and been hanging around since then.) For sure, Sanctum AI misses out on mentioning “seek, sense, share” related content.
Definitely a “pitch” with the forefront of pain points, scarcity/abundance, the salve, etc. and drops it into the productivity and efficiency landscape. I feel like Sanctum AI’s response is comparable to content/language of other offerings in the PKM space, per se. I’ve been/am part of PKM-related cohort-based courses/workshops – Building a Second Brain, Linking Your Thinking, Prolific Researcher. Some of the AI response feels familiar to a couple of these courses.
A few things IMO I find different about your workshop include: is self-paced in a specific time-frame for content access; focuses on the “who” throughout each lesson (e.g., who am I among my network + communities, who are those around me as knowledge sharers, with whom do I interact asynch or sync, diversity of peers and colleagues, etc.); mentions in many lessons of evidence-based references and related research and/or practitioners; provides resources related to the foundations of knowledge management; emphasizes importance of mindfully consuming content, its context, and its veracity (e.g., misinformation, propaganda, etc.); your being vailable for one-on-one calls; and values how one creates their own approach for sensemaking and sharing knowledge as part of building community(ies).
I continue returning to your workshop to learn of any updates and cross paths with others I’d normally not meet. Your workshop is no nonsense. I resonate with your take on communities of practice and networks.
There is no emotional, humane connection in that output, perhaps not surprising given it’s machine-made.
I agree, Duncan. I looked at it from the perspective of needing something in short order. Shirley’s comments have real humanity.
I’d go with Shirley’s response coming from her own personal experience than a bot-generated pitch any day. In fact, I think the more real and authentic response to anything in near future (in the “voice of the real Harold” or as “others (humans) see Harold” will be the “new trend” as soon as people tire of the systematised, generic, flat responses of AI.
It will be interesting to see how authentic and human fare in this AI-driven economy …