We had a very informative session on value networks yesterday in Saint John. The workshop, conducted by Patti Anklam, Hal Richman and Gordon Smith, received positive reviews. Due to the weather we had several last-minute cancellations, but that meant more good food for everyone, as is evident in this photo:
Therefore, as a follow-up to our workshop, here are several resources to further explore value network analysis and how it can be used in your organisation:
- Creative Commons-licensed Value Networks Analysis materials
- Patti’s Articles & Conference Presentations
- Patti’s Presentation VNA_PropelSJ (PDF 2MB)
For me, a key understanding about value network analysis is that it is a process which is more art than science. Humans work in complex environments and we are by our very nature unpredictable. The result of a VNA allows you to ask better questions but it doesn’t give specific answers (it’s not a tool for bean counters). I think that VNA is an excellent change management tool. I can see the use of VNA and the resulting concept maps enabling better communication within organisations, with clients, with funders and throughout communities.
All in all, it was a good learning day for me 🙂