Sometimes learning professionals (trainers, educators, instructional designers) get caught up in their own world. Here’s another reminder about what’s really important – performance. From e-clipping’s interview on collaborative technologies with Jay Cross:
I made up the word elearning because I wanted to highlight learning, but I don’t think learning is at the head of the train.
It is performance that is at the head of the train and only a fool would expect to get results from the technology alone.
It is the technology in support of key organizational goals that is key, and that involves incentives, leadership, innovation, esprit de corps….and this is all mixed in together.
As a matter of fact I’d be somewhat sceptical of any company that would highlight their intense [use] of collaboration technologies if they left out "What is important to us is to serve our customers and this is how we go about it".