Off-the-Shelf Content

A few years back, the saying in the elearning world was that "content is king". Now you can purchase access to a suite of 10 elearning courses from ITdatacorp for one year for $(US)109.00, and for an additional $30 you get online mentoring (this adds some context to the learning process).

The low cost of content sure makes the value proposition for off-the-shelf learning content quite difficult for a business or an investor. Even adding mentoring won’t generate much more revenue, unless you have a huge customer base. This means the big players will continue to lower their prices in order to get more market share. I see this as one more reason to stay out of the commoditized learning/training business unless you have deep pockets and great distribution channels. The price keeps dropping.

There are still many ways to make a good living around the proposition of improving learning or work performance. It’s by solving business problems, one situation and one client at a time.

Via Jane Knight.

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