eLearning Market Peaked in 2001

Stephen Downes reports today that:

The e-learning field is changing in front of our eyes, and
yet people are not seeing it. Content is flat, services are
the future.

Stephen’s comment stems from The Workflow Institute’s press release yesterday:

The corporate eLearning Market in the US peaked in late-2001 at about $6.5 billion and has seen 15-20% negative growth in both 2002 and 2003. In 2004, the market leveled off and has remained flat. As of mid-2004, the market for conventional eLearning is $4.5 billion with content accounting for half of the revenues. The technology segment accounts for $1.1 billion, and the robust services sector accounts for $1.2 billion. By 2008, at least 60% of eLearning revenue will derive from services.

While developing strategic plans for elearning ventures over the past two years, I have been telling my clients the same thing – focus on services. Now I have some more data to back it up. Thanks Jay.

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