Microsoft blogger, Robert Scoble, has published The Corporate Weblog Manifesto on ChangeThis. Here are some of Scoble’s twenty points:
- Tell the truth. The whole truth. Nothing but the truth.
- Use a human voice.
- Make sure you support the latest software/web/human standards.
- If you screw up, acknowledge it. Fast.
- Under promise and over deliver.
- Never change the URL of your weblog.
- If you don’t have the answers, say so.
Never lie.
Never hide information.
I agree with all the points of the manifesto, but I think that #19 – BOGU [look it up] could have been rephrased as “be kind to everyone”. I guess that’s just my Canadian perspective. As a smart-looking PDF this is the kind of document that you can print in colour for your CEO or CIO. Many of these points have been discussed by others, particularly Lilia Efimova, but it can’t hurt having a “manifesto”.
