The guys at Infosential, a UK-based technology consultancy, have developed a great way to piece together some simple technologies (blogs, RSS, MP3, iPod Shuffle) in order to create a seamless competitive intelligence solution for a globe-trotting client.
Here’s the problem:
The solution, according to Tim Ducketts, starts by monitoring a variety of web-based information sources and recording the ones that may be of interest for their client. These recordings are made available as an RSS feed and the client can access these 3-4 minute recordings from anywhere in the world and then easily transfer them to an iPod Shuffle. The Shuffle measures 8.4 x 2.5 x 0.84 cm, which makes it pretty darned small.
This kind of a practical solution to a real-world problem validates the many hours of my monitoring and testing of new technologies, often without knowing where it will lead. In the end, I try to offer similar solutions that link a few of the right technologies with some innovative process and a little bit of insight in order to help somebody out. Well done Tim & Wayne.