Blogs – Essential Tools for Small Business?
According to an HP Report, more small businesses are including blogs in their business marketing plans. This link, through Small Business Trends (which includes some additional charts), explains what has been fairly obvious to me. Small businesses cannot afford pricey marketing campaigns, and blogs allow them to have direct conversations with their customers. For those offering services to small businesses, Anita Campbell suggests:
Web design firms need to incorporate weblogs into their offerings. Partnering with blog consultants could be a good marriage, since blogging is such a different animal from a typical business website. Let the blog consultants worry about the unique marketing aspect of blogs and training clients how to use them. The design firms can focus on what they do best: customizing the designs, actually building the blogs, and integrating them with businesses’ commercial websites.
As a small business, I have my own reasons for blogging.