Behaviour Online

Michele Martin, in looking at our Work Literacy online course, concludes that Online Negative Behavior is a Product of Culture:

This is the conclusion I’m drawing from using social media for learning. If people have negative experiences with using social media in their organizations–if people are behaving unprofessionally or inappropriately–I think that there’s something a lot deeper going on that social media is simply bringing to the surface.

We assumed that this would be an environment for civil, professional discussions and never put in any limitations or rules. It seems that this approach worked through modeling appropriate behaviour by both facilitators and members. I have found this group of over 700 members to be polite and even caring for each other. It has been a real pleasure following the learning paths and stories in the blogs and discussion forums.

So why do we see many instances of bad behaviour online? Perhaps some of these forums with nastier comments are just places to vent. Maybe people cannot freely express their opinions at work or at school, or perhaps they feel that no one is listening.

Are social networks within organisations more difficult to nurture because 1) the organisation itself may be dysfunctional and 2) individuals recognize this dysfunctionality and 3) this tension may become evident in an online social network. Therefore, when management decides to create a place for an online community they naturally put in rules and workers naturally won’t open up because of these rules. These same workers/students/citizens vent their frustrations in the more open and wild discussion forums such as YouTube comments or CBC news stories (both of which I’ve given up reading).

Of course, this is a completely untested hypothesis.

Source?

There are some ideas that capture our imagination and provide us with a way forward or a framework for further action or study. For me personal knowledge management (PKM) and wirearchy are two such ideas. These are not my ideas and even though I may not cite the original sources in all cases that I discuss them, I give credit where it is due. I learned this many years ago as an undergraduate. I remember my History professors demanding, “Source?” whenever we made a bold  statement of fact or brought in some new line of thought. I have a link to wirearchy on my header and I ensure that I add references when I publish or distribute any work that mentions PKM. I will mention work by Lilia Efimova, Denham Grey and Dave Pollard on PKM or Jon Husband on wirearchy.

*** Update: There are some “self-corrections” in the comments pertaining to this next section [how’s that for speed?] ***

On a related note, George Siemens posts that The Rhyzome Project fails to even mention the published work of Dave Cormier on Rhyzomatic Education. With the simplicity of adding hyperlinks to web pages, citing your main sources should not be a problem, and this is something that the project could rectify quickly. I wonder how long it will take to give the appropriate citations? This could be an interesting case study of the self-corrective nature of the Web and blogs.

Academic Upstarts

The latest book from Clay Christensen and his team, authors of The Innovator’s Dilemma and others, is Disrupting Class, where they examine education. Tom Haskins reviews the book and provides his own perspectives in Part 1, Part 2, Part 3 and finally his own assessment on the value of college diplomas.

Tom thinks that the value of a diploma will decrease because knowledge in one field will not be enough for a generation facing multiple job changes and that the economies of scale offered by physical institutions will no longer be as obvious as they were in an industrial, fossil-fuel driven economy. I agree with Tom, and have discussed the challenges faced by universities, most recently in Moving the Ivory Tower to the Web: Part 1 and Part 2:

This is the same problem facing established academic institutions. Current revenues rest with the old way of doing business – students in classes. Going to the new Web model threatens those who make their living with the old model. Therefore leaders in the old hesitate because they are tied to their existing revenue streams. They cannot put the new inside the old. The answer is to locate the new outside of the old infrastructure and let the new unit go after customers who are not served by the current model. This way institutions can hold onto the value of their existing business for as long as possible while building up new capabilities with a different business model.

Furthermore, I would venture that many online universities are not real upstarts in this business, they are just variations on the same theme. Take local Meritus University for instance. An online BBA costs $36,000 for tuition and electronic documentation fees, compared to the average tuition at a Canadian university of $20,000 for four years. Customers pay a premium for the convenience of space and time. This model is not a great threat to traditional universities as it only targets those willing to pay more for flexibility. It may be a threat to more expensive US colleges though and that may be their target market. Still, it isn’t disruptive.

An example of the changing landscape is that participation rates in free learning programs are increasing, witnessed by over 700 members in Work Literacy and over 2,000 in Connectivism & Connected Knowledge. No one is making any money on these, except for the few students registered through the university for CCK08. This is a disruptive model of semi-academic courses being provided to mostly non-consumers (people who would not have paid for it anyway). At this time, these offerings are no real challenge to the existing structure, but acceptance of these programs may prepare the way for an upstart.

The challenge for academia will be in finding where the potential revenue is moving in the new value chain. For example, I give away all of my content on this website, because I know that my revenue is generated through consulting. This has been clear to me ever since I started. The blog helps me learn and connect and raises my profile on the Web. Charging for my content wouldn’t make any sense. Free generates the fees. How will universities be able to meet the challenge of more free content? Would they be able to compete with free tuition, even if it’s not as good? How about free accreditation?

I have some ideas about some new business models, which I’ve discussed with people such as Rob Paterson, and I’m sure that there are other people looking at this challenge as well.

The amplified individual

The Institute for the Future published a report last year, that I just came across, on The Future of Work. It discusses the integration of work and technology, which of course is part of my area of focus – learning, work & technology.

Looking at a piece of the Future of Work Map (pdf) I note a good description of many of the themes and issues in my own practice:

future of work - amplified individual
future of work - amplified individual

Theme:
the Amplified Individual

Forecast Clusters:
Highly – Collaborative, Social; Improvisational; Augmented

Dilemma:
Collective Creation vs Individual Recognition

Signals:
Co-working Arrangements; Teamwork in Virtual Environments; Social Filtering; Life Hacks; Visualization Tools

Underlying Technologies:
Sense Making & Visualization; Ubiquitous Displays; Amplified Collaboration Tools

There is a lot of food for thought and frameworks for further discussions on the future of work and what it means to our own work. All three documents are available for free download.

The Training Department in the 21st Century

I’m speaking in Toronto next month at the SkillSoft Canadian Perspectives conference and have been developing my presentation, which is based on this post and a previous one, on the changing role of training. The presentation is scheduled for one hour but I have taken the highlights and condensed it to less than 5 minutes, which is the time limit for Jing, which I’m trying for the first time. It’s also my first time using Apple’s keynote application.

This is an Adobe Flash file (*.swf), including audio, and should open in a new window:

21c_training

Updated presentation: Training & the Networked Workplace

References:

Dave Snowden

Cynefin

Wirearchy

Related: Complexity, Connection & Learning by Dave Pollard

Wrong Medium, No Message

Last month, in Learn the language before you speak to me, I said that you have to understand what it’s like to be a node in a social network and that there is almost nothing like it in the industrial workplace or school system to prepare you for this. The basic premise is that you have to walk the talk before you can criticize.

A recent post by Dave Pollard highlights what can happen when the older generation [my age cohort of which many are in positions of authority] does not engage with the same media as the younger generation. It seems that most young people in the workplace (generation millennium) use IM, text messages and especially their mobile devices to connect with their peers. This generation is ignoring the desktop and the organisational knowledge bases and turning to their own age cohort for timely help and advice. This is a real cultural and age gap that can have a detrimental impact on our organisations:

Aside from the wasted content effort, this means that most young people will learn from peers, not from mentors. How much of what senior people know will never be learned by younger workers, simply because the networks of trust necessary for valuable conversations will not have been forged (and given that Gen Millennium workers are expected to change jobs on average every four years, might never be forged)?

Our generation should know better than to just ignore this situation. It is up to us to engage younger workers, not to complain that they don’t get it. Leadership by example is required, but first we have to be able to communicate. That means observing communication behaviours in our organisations and seeing how we can best connect. It may mean getting a Twitter account and a mobile device so that we can see that quick post about an issue that someone is facing.

Beyond training

Update: This post is featured on The Working/Learning Carnival along with several other interesting articles.

Marketing and training have certain similarities – gaining attention; getting your message across; and changing behaviour. When Seth Godin says that mass marketing is dead, I ask if mass training is far behind:

Marketing had an arc, one that started with personal, local interactions between real people and rapidly morphed into very corporate anonymous actions aimed at the unwilling masses.

Mass marketing really came into its own after the Second World War, and most prominently in the US:

With the foundations in place [high rate of savings, few consumer goods, end of war, interstate highway system], the “mass” aspects of marketing came into existence in the form of mass demand, massive stores, and mass communications.

Compare the rise of mass marketing to mass training. The wars (1914-1945) brought about the systems approach to training, the basis of instuctional system design (ISD), still used by the military and emulated by much corporate training. Both of these mass, one to many, systems appeared at about the same time. They were used to achieve economies of scale and depended upon good one-way communications systems. Both marketing and training at the mass level depend on a limited number of “channels” available to the individual. That has changed.

Why does Godin think that this is the end of mass marketing? Social media:

Social media’s growth in the last three years, though, gives marketers an inkling that there may be something else going on. Sure, they can run spam ads on Facebook, but they don’t work. Social media, it turns out, isn’t about aggregating audiences so you can yell at them about the junk you want to sell. Social media, in fact, is a basic human need, revealed digitally online. We want to be connected, to make a difference, to matter, to be missed. We want to belong, and yes, we want to be led.

Since many (most) people can easily connect with people and information, and are starting to find ways to make a difference in their learning, why would they want to follow a pre-set training program designed in a one-size-fits-all fashion? It actually goes against human nature. Each one of us wants to be unique.

Good trainers know how to personalize and contextualize their sessions, but social media can reinforce this continuously, not constrained by time or space. Successful organisations will move from a training focus, and even beyond a performance improvement focus, to a connecting and facilitating one, with tools such as social media to do this. In an always-on, totally connected work environment, how else could you help people to work and learn? You could design a new course, but that may no longer be a viable option in the near future.

Learnscape Sandbox

Need a sandbox to test out Web 2.0 tools and techniques and see what they mean for your organisation? You may want to check out our Plug-in Learning 2.0 to go:

Advice on implementation comes from learning professionals, not software geeks. Jane knows social networking tools as well as anyone in the industry; Harold has his finger on the pulse of bottom-up learning and open source approaches; Clark is a passionate advocate of cognitive design, applying what we know about how people think to the design of systems. Jay is the thought leader in informal learning and the convergence of work and learning online.

This service is for organisations who want to be early adopters of social media for work and learning but haven’t figured out a way to do it internally. Our international team has a lot of experience and we work well together. Drop one of us a note and we’ll have a chat. We believe that there is a need for this kind of service and we’ve put together a package that we think makes sense. Comments are always appreciated.

Quantifying relationships, or perhaps not

Jay Cross has often discussed the return on investment (ROI) on learning and knows that you can’t properly measure much learning anyway, at least not to a direct cause-effect relationship and then to some monetary calculation:

“You can’t manage what you don’t measure” is nonsense. The vast majority of what senior executives manage is immeasurable. They make judgment calls; they play hunches. How else do you select the right people for key jobs? How else do you choose your partners? How else do you divine the future? Organizations pay senior executives handsomely to buy their ability to make wise choices in the absence of simple measurements.

I liken learning ROI to military morale. The military puts a lot of stock (and money) into the maintenance of good morale but there is no morale indicator scale in real life. Good commanders know when morale is high or low and they how far they can push their troops. They don’t waste time trying to put an ROI calculation on every effort to build a cohesive team.

Charles Green says that we should stop measuing ROI on soft skills training and gives several reasons why. Here is one to add to your notebook, so that you have a good response when someone asks about your ROI calculation:

the perversion of individual measurement. Most soft skills deal with our relationships to others. The drive to individually behavioralize, then metricize, has the effect of killing relationships—an ironic outcome for relationship-targeting training.

As much of our work moves online and becomes more collaborative and via multiple social networks, we should remember that quantifying these relationships may be detrimental to the very same relationships that help our organisations prosper.

Reflective practice using blogs

Paul Lowe is the course leader of the Masters programme in Photojournalism and Documentary Photography at the London College of Communication, and shared his experience using blogs with our Work Literacy group today. Here are some of the points I picked up:

  • blogs act as the glue between synchronous events
  • blogs are ways of mapping the learning journey
  • every blog is unique and gives a whole-person view, which you don’t get with assignments
  • blogs encourage dialogue and show how to relate to an audience, which is good for photographers in training
  • there is peer group feedback
  • blogs allow for rich media – images, video, sound, links to other resources; all of which can be mashed up, tagged, recomposed, mixed – by all participants
  • blogs can also be emotional and playful

The MA course lets the students choose their own blog platform so that blogging can continue after the course; a nice step beyond the LMS-centric approach to academic courses. I also noted that student blogs are not used an assessment vehicle which should encourage more open reflection. To ensure that blogs and comments are read, the course assigns small groups of  “blog buddies” to read and comment on each others’ blogs. This course is an excellent example of some pragmatic uses of online social media.

The recorded session is available online, just enter any participant name and leave the password blank.