So you want to be an e-learning consultant?

consulting.jpg

eLearn Magazine has just published my article entitled, So you want to be an e-learning consultant?

Many people dream of striking out on their own as an e-learning consultant but aren’t quite sure what it takes to succeed in a competitive marketplace. In what is sure to be one of eLearn Magazine‘s most popular features, consultant Harold Jarche lays out the basics: How to establish and develop your own e-learning consultancy, complete with actual numbers as regards fee ranges for various specialties.

It’s a bit more formal than my typical blog post. Graham Watt (my muse & mentor) thinks that I should have included the importance of long bike rides and the resulting thinking time. I agree; time for exercise and reflection is a very important aspect (perk?) of life as a free-agent.

Putting a training peg into an education hole

Michael Feldstein has been examining Desire2Learn’s competency model that is supposed to make e-learning that much more aligned with education. The D2L model is one that starts with a Competency, from which there are certain Learning Outcomes and from these, Assessments can be developed. Michael shows some of the inherent difficulties with such an approach:

This is the root of one of the most intractable problems in the outcomes debate: What should we be assessing? Which of the questions listed in the previous paragraph is the most important to answer? What is the most important possible outcome of an education? These are cultural, political, philosophical, practical, and ideological questions all tangled up into one big hairball. There isn’t one universally best answer. Some of where you come down depends on why you’re asking the question in the first place. Are concerned with training the next generation of literary scholars? Are you looking to maximize students’ likely economic benefit from their education, regardless of career path? Are you trying to create better citizens? Or do you care most about helping the student cultivate a rich and fulfilling life of the mind? The answers to these questions have a strong impact on whether it makes more sense to look at test scores or portfolios, whether assessment instruments should be the same across courses or even across states, and lots of other critical implementation questions. Without widespread agreement on goals and priorities, there will be no widespread agreement about what to assess or how to assess it.

Given all of these questions, I would say – stop. You cannot create a neat and clean system of competence, outcomes and assessment unless you place everything in a specific context. When you add that context, it is called TRAINING. Within a given context, training works. The military Systems Approach to Training (SAT) which I implemented for many years, includes a competence tool, called a Performance Objective (PO):

  • Performance Statement (that which must be done to show competence)
  • Conditions (how, when and where a person would be required to do this)
  • Standard (to what measurable and observable level of performance must this be done)

Each PO includes Enabling Objectives (EO’s) which describe the Skills, Knowledge & Attitudes that should be learned in order to achieve the PO. Again, all of this is about doing something of value to the organisation in a specific context. It is not about education, self-actualisation or learning how to learn.

Training methods work when you have clear performance objectives, like driving a car or repairing an aircraft. Training methods do not work for education. I previously noted in Training vs Education:

I think that one of the problems with our education system is that there is too much of a focus on getting quantitative data, like testing. These functions are more suited to a “training” system, where the performance requirements are clear, measurable and observable. In education, the performance requirements are fuzzy. There is nothing wrong with either a training focus or an education focus; each one has its merits. The problem is when you try to mix the two. The arguments that I hear over testing or the adoption of blogs in the classroom seem to be the result of mixing a training systems design approach with a general educational approach. Water and oil.

If your organisation, be it a school or a company, has clear performance expectations, then you should use proven performance technologies, such as drill & feedback, performance support, or a wide variety of other interventions. On the other hand, if your objectives are educational in the broad sense, then forget about testing and controlling, and allow learners to explore and construct their own knowledge.

Learning Management Systems purport to manage learning. By definition, they cannot. An LMS can manage administration and perhaps some functions of training, that’s it. Using training tools to manage learning is like using a spreadsheet to grow your garden. A waste of time and energy.

The net regards hierarchy as a failure, and routes around it

The title comes from Mark Pesce’s presentation in September on Mob Rules, which I found via Will Richardson. That means that everyone in the edtech field has already heard about it. Anyway, this is an absolutely fascinating read, even for someone already immersed in all this Web 2.0 stuff.

The whole idea of the Mob is intriguing and seems bang on to me. “Now that 3 billion people are connected with mobile phones, the old rules have really changed”, Pesce says, and I agree, that it’s not about the technology:

Before we get all hippy-dippy and attribute agency to something that we all know is really just a collection of wires and routing boxen, we need to clarify what we mean when we use the word “net”. The wiring isn’t the network. The routers aren’t the network. The people are the network. We had social networks ten million years before we ever had a telephone exchange; we carry those networks around in our heads, they’re part of the standard “kit” of our cortical biology. We have been blessed with the biggest and best networking gear of all the hominids, but we all share the same capability. The social sharing of information has played a big part in the success of the hominids, and, in particular, human beings. We are born to plug into the network of other human beings and share information. It’s what we do.

From now on, anything that is top-down (bureaucracies, hierarchies, advertising) will be circumvented by the networked Mob. Pesce also says that “The Mob does not need a business model“, as is obvious with P2P file-sharing. No one makes any money and The Mob doesn’t care.

My comments don’t do this article justice so take some time to read it and some of the others on the website.

One final note; a little bit of déja vu occurred as I was reading this. I was downtown earlier in the day, and tried to find an open wi-fi connection, hoping that I wasn’t too far from the Café. The only open connection was called “Free Public Wi-Fi”and it connected me to this site – Meraki. I had never heard of it, and didn’t connect as it was fee for service, and I wasn’t ready to give out my credit card number. Anyway, about 20 minutes later I read this on Pesce’s post:

Four months ago, a small startup in Silicon Valley named Meraki (Greek for “doing it with love”) for unveiled a cute little device, a wireless router that they simply named the Mini. Inside it has a RISC CPU running a custom version of LINUX which handles all of the routing tasks. That’s where it gets interesting. You see, Meraki have pioneered a new technology known as “wireless mesh networking”. You can power up a Mini in anywhere you like, and if there’s another Mini within distance and these devices can reach nearly half a kilometer, outdoors it will connect to it, share routing information, and route packets from one to another all without any need to configure anything at all. Add another, and another, and another, and all of a sudden you’ve created a very wide area WiFi network.

Small world, big Mob.

Trailfire – bundling your links

Jay Cross mentioned Trailfire last week and that had me check it out again. I found a trail about personal knowledge management that included one of my posts.  I had just been talking about PKM with a client and promptly sent him the trail, and he responded, “That’s the first time I’ve seen trailfire – that seems a lot better than sending a list of links. Very cool.

I’ll have to set up a few trails on subjects that keep coming up in conversation. It’s another handy tool, like social bookmarking,  that helps reduce e-mail and ease collaboration.

Pedagogy & Politics

When you have a state-run education system it seems that all education is political, n’est-ce pas? The French Immersion debate has once again reared its head in the Province of New Brunswick, the same place that gave birth to the COR party. The Confederation of Regions party’s main platform was to reverse official bilingualism in the province.

The Minister has commissioned another review of the system which has opened up the debate, especially from Canadian Parents for French. I have not had time to examine, once again, all factors at play, but here are some of my personal observations. Both of our sons are in the French Immersion program (Grades 8 & 10) and my wife and I, both bilingual, have been fairly active in their education.

The Early Immersion program starts in Grade 1 and all of the research that I have read on the subject shows that earlier is better. Given that information, it would be better if French Immersion began in kindergarten. Actually, I would prefer that it was the ONLY program, with no opting out. Second language skills are one of the few long-term cognitive skills taught in the system which are useful in a broad sense and easily transported beyond school.

The critical factor in second-language immersion is the teacher’s ability in that language. With only one person to emulate, the students need an excellent example. The Berlitz method is based on this understanding. Our experience has included several teachers with very poor French language skills.

The Immersion program in our schools also lacks adequate resources, so that students with any special needs must transfer out of the program in order to get the attention they require. This results in fewer children with behavioural challenges in French Immersion, and of course more with challenges in what’s known as the Core program. Over the years, a self-selection process has developed, with the many of the more actively involved parents opting for French Immersion, as this seems to be a “better” program for their children. Add to this the “my kids don’t need no French” factor plus real advantages for government employment as a bilingual individual and French Immersion becomes highly politicized.

This separation of French and English not only occurs at school, where the immersion students are known as “French kids”. It also happens at the Departmental level with two separate educational systems (Organization Chart, PDF) and curricula. For example, we have French-speaking schools within a 30 minute drive, yet not once have I heard of an exchange program in the past decade. The kids don’t get a chance to talk with each other. Indeed, two solitudes.

Blog readability test

Since a lot of people are checking out their blog’s readability on this quick test [dead link], I thought I’d join the crowd. Now I wonder if this is based on US high school levels, or Canadian or European, etc. Personally, I think a lower level is better, so perhaps I should get rid of them words like taxonomy or pedagogy. Anyway, FWIW:

 

high_school_reading_level.jpg

Thanks, Karyn.

Update: Note comment #5 and also that the code provided (not on the image above) links you to a cash advance site. I guess we can all be scammed at some time.

VocabProfiler is a lexical analysis tool from UQAM that actually works!

Wonderful World of Wikis

I’m digging back into wikis for a client; reviewing my bookmarks and following trails of links in this growing field. For instance, WikiMatrix has dozens of options listed and includes a selection wizard to help you select a wiki. In reviewing some saved posts in my aggregator I re-read Nathan’s post on using wikis in a pharmaceutical company, with this advice on a content strategy:

  1. If someone isn’t willing to maintain a piece of content, it can’t be that important to the business.
  2. We happily show people how to do things with the site, but we don’t do it for them.
  3. Occasionally we highlight sections of the site on the home page, which is a great way to drive the defacto owners to clean it up a little.
  4. We encourage people to have high expectations for content on the Intranet. If something is missing, please report it to the appropriate area of the business, or better still, add it for them.
  5. The answer to verbal queries for many departments has become, “it’s on JCintra”. This reminds people to search first and ask later.
  6. In the end, the quality of content in an area is a reflection on the defacto department owner, not the Intranet itself.

I also checked enterprise-strength wikis at SocialText and was a bit frustrated that the section on Pricing & Licenses does not include any prices. My request yielded a response that someone from sales would be contacting me shortly. We’ll see if I get a clear answer or just a sales pitch.

SmartDraw has a Blog

About 5% of visitors to this blog who found it via a search engine were looking for SmartDraw, a visual design and flowcharting tool for PC’s.  I’ve used SmartDraw for several years and was even an Affiliate for a while. When the 2007 version arrived, there were several complaints from the market and many customers wound up on my site and made their comments about SmartDraw 2007 here.

I’ve just been informed by Paul Stannard, CEO of SmartDraw, that the company has launched the SmartDraw Blog.   So go ahead and tell SmartDraw what you like or dislike about their products and services, because markets are conversations and it’s better late than never to join in.

Portrait of the School as Mortuary

Donald Clark’s view of the Damien Hirst’s School: The Archaeology Of Lost Desires, Comprehending Infinity And The Search For Knowledge”, is summed up as:

I think he’s got this nailed. The loss of identity, uniformity, submergence and deadening of life the classroom. The sheer tedium of it all – an 11, soon to be 13, year minimum sentence. The religious imagery of the caged dove as the teacher caught in a pseudo-religious preaching role. The shark is the lurking bully and the ever-present air of frightening violence that is typical of the school experience. Like the students the teacher is merely a larger trapped, farmed animal. The classroom is the mortuary of lost desires. The search for knowledge only emerging after you recover from its leaden effect.

A rather damning indictment of our industrial school system from the perspective of a renowned artist. I think that this installation is great for encouraging conversation. A little digging and I came across Hirst’s statue of Virgin Mother; also disturbing and intriguing at the same time.

damienhirst_virginmother.JPG

Remembering what’s important

In the long run, what subjects you covered in school are not that important. Neither is the fact that all your students got over 80% on the final exam. Pete Reilly reminds of this with Tim’s Story:

I had a long relationship with Tim. He was stubborn about not following the rules. If there was homework, he ignored it. If there was reading or studying to be done, he usually left it undone. Grades didn’t motivate Tim. Punishment didn’t deter him. School held no interest. Most of us, including myself, I am ashamed to say, treated Tim like a lost cause.

It’s no wonder that Pete was given the Best Newcomer Edublog Award last year.